Traditional Real Estate services are offered to those Homeowners who are more comfortable with selling or buying real estate using the services and fee schedule offered by the traditional Real Estate model rather than those offered on a consulting basis. Real Estate services are offered through the David Day Real Estate agency.
The advantage of this arrangement is that the Homeowner only pays for marketing services based on a negotiated fee, if and when the property is sold. In other words, if the home does not sell then the Homeowner owes nothing for the agent’s time and effort in marketing their property. This is based on the concept of risk and reward where the agent assumes all of the risk and the homeowner has none.
Under the Traditional Model, we offer the same services that are offered with our fee-only consulting services.
THE FIRST STEP IN SELLING YOUR HOME
Correct Pricing is the foundation for successfully selling your property in the shortest possible time. The first 21 days after your home has been listed is the period that a home will generate the most interest. When your property is listed at its fair market value, 60% of potential buyers will visit your property during this period. Raise the listing price by just 10% will cut the potential buyers’ visits by half. And, when the property is listed just 15% over market value, the number of visits will reduce to just 10%. This is the period that Open House events, mailings to the neighborhood and the major marketing efforts has to be conducted.
DETERMINE WHO YOUR POTENTIAL BUYER IS – The Market
Who is this market for your home? It is an investor, first time home buyer, a family, empty nesters, or someone seeking an executive home? Market material should be tailored to the potential market both in both the language used to describe your home and who gets the initial notifications that your home is available for sale. For Example, a property located in a neighborhood of primary renters, the potential market would be investors. If the market are buyers who are looking to down size, the marketing could be include information on a Federal Insured Program that allows home buyers to leverage their down payment to purchase a bigger and better home that couldn’t afford otherwise.
AGENT SELECTION – Your Coach and Your Game Plan
Selling your home is the largest financial transaction that most people will face in their lifetime and the agent you select to represent you is the most important element in the process. But, how will you do this? Are they a neighbor, golfing partner, a member of your church or family, or the “neighborhood specialist” with an ad on every shopping cart? Is everything they touch becomes “sold”? Do they possess the training that will make the process easier for you?
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