Price Your Home to Sell While Buyer’s Interest is Highest

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In a purely numbers sense, how you price your home will directly impact how many buyers, showings and offers you attract, as well as how easily it sells, as depicted in the Pricing Pyramid diagram.

One of the largest myths concerning real estate is that “all houses are overpriced” and sellers will increase their listing price so when buyers make a lower offer they will receive their desired price. Buyers on the other hand subtract a certain percentage from the listing price to determine their offer. As the Pricing Pyramid illustrates a home listed at its Market Price will attract 60% of potential buyers; while a home priced at 10% above market will only attract 30% of the potential buyers.

Besides pricing, some of the most common reasons that a home does not sell include – 

• Lack of a Formal Marketing Plan 

• Lack of an Internet Presence 

• Lack of Preparation and Staging 

• Inconvenience of Showing  

While there are other importance reasons why your listing did not provide the desired results these represent the most common one.

As a Real Estate Consultant, I help homeowners understand why their home did not sell and what is needed to produce the results they want by providing an objective analysis that is not based on listing your home.