The Pricing Strategy Advisor™
Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives. Earning the Pricing Strategy Advisor™ (PSA) Certification is specifically designed to enhance an agent’s skills in pricing properties, creating Broker Price Opinions, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.
The Professional that becomes certified as a PSA, gains knowledge is areas such as:
- The purpose and benefits of CMAs, and how to guide clients through them
- Terminology of pricing and valuation and how to apply them
- The Code of Ethics as it relates to pricing
- How to identify appropriate comparables, and where to find information about them
- The role of supply and demand in pricing
- How to adjust comparables
- Specific challenges and special situations in making adjustments
- How to work with appraisers
- How to develop their pricing skills and practices to best service their client’s needs
When you need creditable pricing information, look to a professional who has taken the time and effort to become certified as a Pricing Strategy Advisor™.